Search engine optimization

Search Engine Optimization

Search engine optimization (SEO) is the process that helps your site to be ranked higher on search engines like Google, Yahoo, and Bing. It seems like it should be a simple process–just create a high quality site in your business of choice and watch things grow–but in reality, it’s much tougher than this. The search engines are always changing how sites are ranked, and the best SEO strategy needs to take the changing criteria into account.

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Better Web Presence

Building the Web Presence

Why should you care about your web presence? It’s just a way for people to see your business. The site isn’t your business, though, it’s just a lens through which the public sees you. And that is exactly why you need to pay attention to your site. It is how people learn of your company, and it’s often their first impression of what you do. If the site isn’t professional in appearance, or if there are frequent typos or there’s too much text, the site…

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