You’ve probably heard a lot about web design, and you probably know that it’s important, but maybe you don’t realize why it’s important, or exactly how important it is. Let’s get one thing straight: web design is extremely important because it gives your customers an impression of what your site is about. The design and the layout give this impression before they read a single word on the site, too.
What you put on your website is important. More than that, though, what you have visible is critical to your company’s success. Even if you are an expert within your industry, knowing what kind of content will help you to better your brand will be a big asset for you over the long term. For example, perhaps potential customers within your market are using certain keywords more than others.
Search engine optimization (SEO) is the process that helps your site to be ranked higher on search engines like Google, Yahoo, and Bing. It seems like it should be a simple process–just create a high quality site in your business of choice and watch things grow–but in reality, it’s much tougher than this. The search engines are always changing how sites are ranked, and the best SEO strategy needs to take the changing criteria into account.