Monetizing your website is a priority for many small businesses, but the only way that this will become worthwhile to you is to start bringing more people to your website. It doesn’t matter if you are selling a product, advertising, or performing some other web based service, The bottom line is that the more people coming to your site, the better your chances are of making money with it. This is where SEO comes into play. Search engine optimization is the science of increasing your web traffic by making slight changes to your site and the content on it. Many people find out about your site by using search engines like Google, and making sure that they have your site ranked as highly as possible is an easy way to get more customers coming to your website.
So, how do you find more traffic? First, you need to target your site for the people you want there. This helps the search engines to detect which keywords are most prominent, and help build a profile for your site. So, if you have a construction company that helps renovate older houses in New England, you want to make sure that the people who would be utilizing this service will find your company more readily if they go to Google. They might type in something like “New England construction” or “New Hampshire renovation.” If you want to target the older house niche, you can get even more detailed. Something like, “New England colonial home renovation” will help you to make sure that your audience is going to be exactly what you want it to be. A superior SEO strategy will make sure that these phrases are included in your site, and it will make sure that the other details are in line, too,
The other details are what separates your site from the crowd. SEO content is a start, and most high quality sites do this well. But there are other issues that need to be addressed once the SEO is under control. Your site needs to be attractive. It needs to be easy to navigate. It needs to be clear and concise. All of these factors will ensure that you are not losing traffic once it gets there. Getting clicks is one thing, converting them to sales is another. SEO accomplishes the first, but the way your site looks and how easy it is to use is what gets you closer to the second.
In the end, none of this has to do with the quality of the product you provide! That’s the part of web marketing that most people don’t understand. You are very good at your business, but if you’ve never worked in web design or marketing, then you might not be an expert yet in the second. That’s fine, just be aware of your lack of expertise here, and know that going to an expert to help you is going to more than made up for in cost when you are doubling your web traffic or more.