What is Affiliate Marketing?

Affiliate marketing is a great way to make extra money online. Some people even use it as a fulltime source of income. If you are curious about how to use this powerful money making tool for your benefit.

The Basics

Affiliate marketing, at its core, is very simple to understand. Let’s say that I have a website, and somewhere on that website I have a link to a store. When you click on that link to go to the store, the store knows that I was the one responsible for bringing you to their site. If you buy something, as a thank you for bring them the traffic, I would get a small amount of money. That is affiliate marketing simplified.

Learning About Affiliate MarketingIn reality, it’s a bit more complicated than that, and depending on the particular marketplace that you are going into, it can get really complicated. The good news is that you don’t need to worry about too much of the complexities as the sites that you will be working with track all of that for you. Instead, you can focus on creating a high quality website for your viewers to go to that will help generate clicks on those affiliate links, and in turn lead to extra money in your pocket through helping out the sites you choose to partner with.

Affiliate Strategy

One of the most successful affiliate marketing strategies that we know of is creating a website that people want to keep coming back to. Let’s say you want to create a website revolving around competitive running. You would want a website with a lot of high quality information that runners would find helpful when training for an upcoming 5K road race. You would want to update that website once in a while so that as new information came out, your audience would have access to that information, too. And, of course, you would want to have links on your site where your readers can buy equipment, signup for services through a trusted authority in this field, or other places that will generate money.

Not all of the people who will come to your website will click on those links. Not everyone who clicks on the links will spend money. That’s okay. If you have a good website that people want to keep coming back to, eventually those things will take care of themselves. By creating a great resource for people to use, eventually you will gain a large enough audience that revenue will begin to flow in.


Some areas of affiliate marketing are tougher than others. Pretty much all areas of the internet now have a lot of competition when it comes to affiliates. Some areas have a ton of websites out there that already exist, and creating your own isn’t going to be a profitable venture for you. If you are serious about making a living through affiliate marketing, you should spend some time looking at the areas where there is a lot of room for growth. Then, give yourself some time to come up with a strong strategy to capture enough of the market to make your time and any costs that you might incur to be more than compensated for. This will be a good use of your time and it will give you a much better chance of being successful in this new profit making journey.